In a small bowl, combine softened cream cheese, shredded cheese (if using), chives, garlic powder, onion powder, and black pepper. Mix until smooth and evenly blended.

Place deli meat slices flat on a cutting board or parchment paper. If slices are small, slightly overlap them to create a wider rolling surface.

Evenly spread a thin layer of the cream cheese mixture over each slice of deli meat, leaving a small border around the edges.

Place pickles, jalapeños, spinach, or bacon bits in a single line near one edge of the slice.

Starting from the edge with the fillings, gently roll the deli meat into a tight log. Use parchment paper to help keep the roll tight.

Wrap each roll in plastic wrap and refrigerate for 20–30 minutes to firm up.

Remove from fridge, unwrap, and slice into bite-sized roll-ups or serve whole.